By now, you must have a decent understanding of your purchaser persona and wherever they’re within the buyer’s journey. that is great! you are able to advance to consecutive step to palmy copywriting, that is to pick out the proper medium for your message. A medium gatesmarketinggroup could be a channel you employ to succeed in your audience. The copy you write can amendment reckoning on however you’re getting to deliver your message. So before you write your copy you would like to come to a decision however you would like to succeed in your audience.