This article can show you ways you’ll be able to improve your copywriting with a lesson from the qualitative analysis world. See once it involves qualitative analysis imperialff appearance do matter. Well a minimum of initially. And it’s the same with your sales copy. It’s no good writing a great sales letter or any form of sales copy for that matter if it looks unappealing for people to read. In other words if it’s just one massive block of text. Here are some of the best, yet little-talked-about copywriting tips going including the two reasons why you should be using sub-headings in your sales copy.